Email Marketing | Mann & Co. Inc. | Page 2 of 2

7 Reasons Why You Shouldn’t Buy Email Marketing Lists

7 Reasons Why You Shouldn't Buy Email Marketing Lists

Email marketing is one of the best ways you can sell to your prospects. Research has demonstrated that it has the highest ROI for any online marketing channel, offering returns of $40 for every $1 spent. For that reason, building an email marketing list is often a priority for most businesses. Many make the decision to buy an email marketing list.

However, purchasing email marketing lists might not be the best choice for your business since several factors can cost you more than just the price of the list. Here they are:Continue Reading..

Why Email Preheaders Are Important for Your Business

Why Email Preheaders Are Important For Your BusinessEmail Preheaders are often the forgotten element when it comes to email design. Many businesses don’t realize they exist or don’t think they are important. It is easy to conclude the former if you feel overwhelmed by CSS trickery or the HTML technical aspects of your email design program.

However, the truth is that your emails will be much more effective with preheaders.

What Is a Preheader?

An email preheader, also known as a Johnson Box, is the piece of text that sits alongside the email subject in many email clients (like Gmail). Usually, the text informs the recipient of the contents of the email.

Many businesses use this space to re-write or advertise the first line of the email message. But, this is a waste of an opportunity to engage your audience and convince them that they need to open your message. You might find that using a different preheader is the key to increasing your open rate on your email marketing campaigns.Continue Reading..

How to Maintain Brand Awareness With Lead Nurturing


How to Maintain Brand Awareness With Lead NurturingYour sales reps are valuable resources. They help you generate interest for your products and push out your brand image. Some of their time is likely to be spent touching base with old leads who have previously converted and could benefit from the add-on, or complimentary products.

Touching base has four significant problems. First, touching base usually occurs when brands haven’t interacted with your company for a long time. Therefore, they are becoming cold leads and are probably not interested in your services/products at the current time. Consequently, your sales reps have no information to go on and cannot make efficient use of their time.

Second, your lead may not be available, so your sales team leaves a message, such as:

Hi, this is Joe Blogs from Joe Blogs Consulting. Just giving you a quick call to see if there is anything you need help with.”Continue Reading..

How to Work Out Your ROI With Email Marketing

How to Work Out Your ROI With Email Marketing

Email marketing is one of the most cost-effective ways to sell directly to your audience. According to research over the past ten years, email marketing has provided the best returns on investment of any digital marketing channel.

For some campaigns, the returns can be as high as $40 for every $1 spent. It doesn’t mean you can automatically take these figures for granted. Even if you are getting high responses from your email marketing campaigns, it would be foolish to stop monitoring your costs.Continue Reading..

5 Rules For Mobile Email Marketing

5 Rules For Mobile Email Marketing

Ensuring that your email marketing campaigns are suitable for mobile is not a luxury. More than half of all emails are now opened on a mobile device first, but without the proper development, they aren’t as effective and often end up negatively influencing the customer. Ignoring this isn’t an option. For the last decade, email has been the highest ROI digital sales channel for businesses and marketers. For every $1 a company invests in email marketing, $38 is returned. The companies with the best returns do mobile email as well.

Mobile devices can’t correctly render sophisticated email designs because they don’t have the graphics or the memory. However, there are ways you can improve your email design for them. Here are the five rules:Continue Reading..

10 Stats Showing the Importance of Email Marketing

10 Stats Showing the Importance of Email Marketing

Why is email marketing so effective?

Email marketing is an important part of your online sales process. Businesses that rely on email marketing can often find that they are generating leads at a greater rate and cheaper cost than those relying on more aggressive tactics. Here are ten statistics to demonstrate its importance to your business.Continue Reading..

10 Types of Content That Get a Visitor’s Email Address

10 Types of Content That Get a Visitor's Email Address

The money is in the email list – that is the clear message when it comes to online marketing. Many online marketers will tell you this fact, and it is backed up by surveys. In 2013 and 2014, the third best online selling path was email marketing. Only direct visits and organic searching performed better.

Therefore, the goal of your website should be to collect the email address of your visitors. You may get purchases without collecting the email, but if you don’t, the chances are high (70%) that you will never see that visitor again. But visitors to your website don’t just give you their contact information. You have to earn them. Most of the time, this is through giving them some premium content to make them feel they’ve gotten a good deal.

So, what content could you provide visitors that will encourage them to provide their contact information?

Continue Reading..

10 Email Best Practices That Still Matter

10 Email Best Practices That Still Matter

Email marketing is one of the best ways to sell to your target audience. According to research, it is the third best online sales generator, with only direct visits and organic search being better. However, the effectiveness of email marketing is only possible when you use best practices.

Here are 10 of the most important email marketing best practices you should be using for your campaigns.

Continue Reading..