Email Marketing | Mann & Co. Inc. | Page 2 of 4

Get Your Email Subject Line Right – 7 Tips

Get Your Email Subject Line Right – 7 TipsEvery week, you work hard to create a emails that your subscribers will open and read.

But even if the content is stellar, if the subject line isn’t compelling, your followers may not open it.

The opposite can also be a problem. If your subject lines are promising a lot, but you’re not delivering on it in the body of your email, you could also be losing trust with your followers.

Either way, the first step is to get people to open your emails, and this has a lot to do with your subject lines. Let’s talk about how to get your email subject line right.Continue Reading..

5 of the Worst Email Marketing Tools Ever

5 of the Worst Email Marketing Tools Ever

Everywhere you go, people are talking about the value and effectiveness of email marketing. In general, it’s true. Email marketing can help you achieve a variety of different goals, whether it’s content promotion, lead nurturing, sales, or cart abandonment sequences.

But depending on the campaign and the tools you’re using to send it, email disasters can occur.

Here’s a rare look into five of the worst email marketing tools ever. Continue Reading..

The Difference Between Email Marketing & Direct Mail

The Difference Between Email Marketing & Direct MailThe world of marketing can sometimes be a little confusing. Today, thanks to the internet and mobile devices, there are more channels through which you can promote your business than ever before.

Online, there’s social media, advertising, SEO, email, among many others. Offline, there’s signage, word-of-mouth, telesales, direct mail, just to name a few.

More and more companies are integrating their online and offline marketing efforts. It is wise, especially when you consider the different ways your target audience can discover and interact with you.

In this post, we’re going to take a look at the difference between email marketing and direct mail.Continue Reading..

5 Ways to Close the Gap on Email Open Rates

5 Ways to Close the Gap on Email Open Rates

We’ve all heard of stats like this one proving how effective email marketing is:

Email is 40 times more effective at acquiring new customers than Facebook or Twitter (stat via Campaign Monitor).

But what if your open rates are low? What if you aren’t getting any clicks or engagement? What do you do when you seem to be losing subscribers every single week? It is the dark side of email not too many people are talking about.

But don’t worry – you’re not alone. Closing the gap on your email marketing open rates is something most, (if not all) marketers have to do at one point or another.

Here are five ways to get those open rates back up.Continue Reading..

9 Ways to Increase Open Rates with Email Marketing

9 Ways To Increase Your Open Rates With Email MarketingIt might be a cliché, but it’s true – there is money in the list.

According to OutboundEngine, email marketing yields an average 4,300% return on investment for businesses in the United States.

But, how do you get your emails read? How do you ensure maximum engagement?

In this post, we’ll explore nine ways to increase your open rates with email marketing.
Continue Reading..