Email Marketing | Mann & Co. Inc.

Why Most of Your Marketing Emails Get Sent Straight to Spam

Why Most of Your Marketing Emails Get Sent Straight to SpamSpam! No one likes it.

You spend a lot of time building your email list and crafting marketing messages.

After all, email is an important marketing channel, and if you aren’t utilizing it, you could be leaving a lot of money on the table.

Unfortunately, many of your marketing emails are probably getting sent straight to spam.

While it’s difficult if not impossible to get 100% of your subscribers to open your emails, there’s always room for improvement. And, spam is the last place you want your emails to end up.

You don’t want your email list to go to waste, do you?

Let’s explore why your marketing emails are going straight to spam and what you can do about it.Continue Reading..

What to Know About Email Drip Campaigns

What to Know About Email Drip CampaignsMuch has been said about lead nurturing.

In simple terms, the idea is that people who come to your website to check out your product or service offer aren’t ready to buy.

So, by providing them with the information they need, you can move them down your sales funnel. If the content connects with them, they’ll be better prepared to buy. And, if they feel you’re best able to solve their problem, they will buy from you.

Email drip campaigns are perfect for achieving this end. You can have emails go out on a preset schedule, or when your leads take a specific action.Continue Reading..

What GDPR Means for Small Businesses in the US

What GDPR Means for Small Businesses in the USIt has become increasingly commonplace for businesses to collect prospect and customer data.

Recently, conversations around big data, IoT, and the possibilities surrounding emerging tech have only increased.

While it is true that companies collect personal information to better understand, market to, and serve their customers, this isn’t to suggest their intentions are always so transparent or benevolent.

When you realize that businesses are collecting everything – social media posts, addresses, banking information, IP addresses, and the sites people have visited – you might start feeling a little uncomfortable.

This is what led to the creation of a new European privacy policy known as GDPR.Continue Reading..

20 Ways to Capture Website Leads via Email

20 Ways to Capture Website Leads via EmailEvery business needs sales to stay afloat and grow. But most of your website visitors won’t be ready to buy the moment they arrive on your site.

Some marketers take that to mean they should push harder, but that could end up working against you.

Instead, you want to offer your visitors a way to say “yes” to you without making a significant financial commitment.

Getting them on your email list should be a top priority. As cliché as it might sound, there is money in the list. Getting them on your list helps you move them down your funnel.

If you have a process for nurturing your leads, answering their objections, providing them with reviews and comparisons, giving them the information they need to make a buying decision, you’ll see more success with the leads you’ve collected.

Here are 20 ways to capture your website leads.Continue Reading..

How to Figure out If Your Email Marketing Is Working

How To Figure Out If Your Email Marketing Is WorkingDenying the importance of email marketing is hard.

There are many ways to build a following and an audience. But if you don’t own the platform, you risk losing the community you’ve worked so hard to build.

When you get more likes on your Facebook page, Facebook owns that list. Meanwhile, when you build your email list, you own it. Even if you end up moving to a different email marketing platform, you can take your list with you.

What some people won’t tell you is that email marketing isn’t necessarily easy. Getting your emails seen and opened can be hard. And even if you do get them opened, there’s no guarantee your subscribers will take a profitable action.

So, how do you know if your email marketing is successful?Continue Reading..

Get Your Email Subject Line Right – 7 Tips

Get Your Email Subject Line Right – 7 TipsEvery week, you work hard to create a emails that your subscribers will open and read.

But even if the content is stellar, if the subject line isn’t compelling, your followers may not open it.

The opposite can also be a problem. If your subject lines are promising a lot, but you’re not delivering on it in the body of your email, you could also be losing trust with your followers.

Either way, the first step is to get people to open your emails, and this has a lot to do with your subject lines. Let’s talk about how to get your email subject line right.Continue Reading..

5 of the Worst Email Marketing Tools Ever

5 of the Worst Email Marketing Tools Ever

Everywhere you go, people are talking about the value and effectiveness of email marketing. In general, it’s true. Email marketing can help you achieve a variety of different goals, whether it’s content promotion, lead nurturing, sales, or cart abandonment sequences.

But depending on the campaign and the tools you’re using to send it, email disasters can occur.

Here’s a rare look into five of the worst email marketing tools ever. Continue Reading..

The Difference Between Email Marketing & Direct Mail

The Difference Between Email Marketing & Direct MailThe world of marketing can sometimes be a little confusing. Today, thanks to the internet and mobile devices, there are more channels through which you can promote your business than ever before.

Online, there’s social media, advertising, SEO, email, among many others. Offline, there’s signage, word-of-mouth, telesales, direct mail, just to name a few.

More and more companies are integrating their online and offline marketing efforts. It is wise, especially when you consider the different ways your target audience can discover and interact with you.

In this post, we’re going to take a look at the difference between email marketing and direct mail.Continue Reading..

5 Ways to Close the Gap on Email Open Rates

5 Ways to Close the Gap on Email Open Rates

We’ve all heard of stats like this one proving how effective email marketing is:

Email is 40 times more effective at acquiring new customers than Facebook or Twitter (stat via Campaign Monitor).

But what if your open rates are low? What if you aren’t getting any clicks or engagement? What do you do when you seem to be losing subscribers every single week? It is the dark side of email not too many people are talking about.

But don’t worry – you’re not alone. Closing the gap on your email marketing open rates is something most, (if not all) marketers have to do at one point or another.

Here are five ways to get those open rates back up.Continue Reading..

9 Ways to Increase Open Rates with Email Marketing

9 Ways To Increase Your Open Rates With Email MarketingIt might be a cliché, but it’s true – there is money in the list.

According to OutboundEngine, email marketing yields an average 4,300% return on investment for businesses in the United States.

But, how do you get your emails read? How do you ensure maximum engagement?

In this post, we’ll explore nine ways to increase your open rates with email marketing.
Continue Reading..