Does Your Audience Fit Your Content Marketing Plan?

Does Your Audience Fit Your Content Marketing Plan?There’s one word entrepreneurs and businesses sometimes miss as they’re putting together their content marketing plan. That word is targeting.

For instance, let’s say that you offer water filtration systems for residential use. So, on your blog, you begin covering every topic imaginable related to water.

On the surface, this may appear to be a wise decision. But if you thought that your visitors were interested in learning about the molecular structure of water, the average rainfall in Chicago, or the size of the Atlantic Ocean, you might be a little off-base.

It’s more likely that your prospective customers would want to learn about the health benefits of water, the downsides of drinking tap water, how your filtration system can improve their health and life, and so on.

Does your audience fit your content marketing plan? Consider the following points.Continue Reading..

Content Marketing Personas – What You Need to Know

content marketing personasContent marketing is a strategy. And when a strategy is not executed in a coordinated way – and if you don’t adapt to changes as they present themselves – it will fail. Enter: content marketing personas.

That, in essence, is why content marketing plans sometimes don’t produce the results we think they should. We’re not monitoring how our audience is responding to us and adapting our messaging to become or remain relevant to them.

The reality of just about any content marketing program is that you’re not going to be appealing to only one kind of person. Inevitably, you will attract those outside of the scope you initially planned for.

Defining content marketing personas will put you in touch with your audience and what transformation you want to begin to initiate with them. That will lead to the development of strategic content that gets results. Here’s what you need to know about personas.Continue Reading..

7 Ways to Drive Business Doing Content Marketing

7 Ways to Drive Business Doing Content Marketing

Content marketing is still one of the most effective ways you can drive business. Research has shown that those participating in regular content marketing activities will increase qualified leads and generate more sales.

Some fail to see how content marketing can help. Here are seven ways content marketing can support your business in building leads and generating sales:Continue Reading..

7 Ways Content Marketing Can Drive Business

7 Ways Content Marketing Can Drive Business

Content marketing is one of the best ways to develop qualified leads. And to drive sales over the long term. If you haven’t already, now is a perfect time to start.

So, how can you use content marketing to drive business? Here are seven ways:

1. Use Storytelling

Storytelling is one of those trends that will continue to grow in importance. From blog posts based on events to downloadable case studies to help build email marketing lists, content will be centered around a story more often in the future.Continue Reading..