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How to Write an Email Newsletter That is Interesting and Engaging

How to Write an Email Newsletter That is Interesting and EngagingThe best email newsletters lead to clicks, additional engagement, and drive real business metrics. While every company would like to think that their newsletter stands out, this is hardly the case. The majority of newsletters clog up email inboxes, and that results in lost subscribers. Learning how to write a newsletter that is both interesting and engaging can drive a whole slew of real business metrics related to both the bottom line and brand perception.

There are many elements involved in composing an effective newsletter. Understanding each, and the role it has in creating an engaging newsletter that drives business metrics is crucial to developing a well-written and exciting email newsletter.Continue Reading..

6 Blog Post Secrets That Convert and Engage

6 Blog Post Secrets That Convert and EngageBusinesses who don’t have a blog are falling behind. Keeping the public engaged should always be a top priority, and blog posts are one of the most effective ways to sustain engagement. The quality of your blog posts is a key factor that will make a big difference in how your posts perform. If you’re serious about building your business, you need to know how to use blog posts to keep people engaged, here’s what you need to know.Continue Reading..

Use Downtime to Work On Your Marketing Strategy

How to Use Downtime to Work On Your Marketing StrategyDowntime can be hit or miss. It’s good in many ways to have time away from the office or out of the ordinary. But for some of us, it can feel like we’re not productive, although it might not be your first thought. Having that extra time is great to work on other projects and get more done.

Netflix chills are fun and relaxing. Though, you can only binge-watch your favorite shows for so long without getting antsy or feeling under accomplished.

Here are some tips for putting downtime to good use while away from the office.Continue Reading..

Use CoSchedule Social Organizer for Better Social Sharing

Today’s work environment is hectic and has been moving at an ever-faster pace that can make it feel like it’s almost impossible to keep up. One particular area that is incredibly challenging to keep up with is social media. Businesses need to be posting regularly, or they will fall behind. The trouble is, organizing all of those posts so that they go out at the right times is maddening.

Fortunately, CoSchedule Social Organizer can alleviate that pressure and make it easy to manage large-scale social media marketing campaigns.Continue Reading..

Marketing Successfully Without Information Overload

Marketing Successfully Without Information OverloadWe all live in the knowledge economy, and it’s the Age of Technology. The 2.5 quintillion bytes of data streaming daily shouldn’t phase the average person, right? Talk about information overload, though…

A quintillion contains 18 zeros, by the way. That’s a lot of data. Daily, by the minute, that large number breaks down to:

  • YouTube viewers watching 4.15 million videos
  • More than 103 million spam emails sent
  • 456,000 tweets generated
  • Nearly 2.7 million gigabytes of online data created by Americans

Every single minute.Continue Reading..

7 Stats That Prove Video Marketing Is Your Best Friend

7 Stats That Prove Video Marketing Is Your Best FriendFeeling left out when it comes to your social media following and video marketing? You see many brands post video content on their social media and webpage and wonder if there’s something to video marketing.

Video is the new king in content marketing. It’s a strong strategy for any brand to adopt. Still skeptical? Here are seven video marketing stats that prove video is your brand’s best friend.

Continue Reading..

When Are Whitepapers Effective for Lead Generation

When Are Whitepapers Effective for Lead GenerationA whitepaper isn’t the only thing you can give away in exchange for an email address.

You could offer samples, checklists, reports, eBooks, transcriptions, courses, infographics, audio recordings and more. And, there are times when these would be better options for your audience compared to whitepapers. After all, a whitepaper is an in-depth report to help your audience understand a specific issue. Not everyone wants to do a lot of reading.

So, when should you use white papers for lead generation?Continue Reading..

6 Ways to Build Brand Authority and Increase Interest

6 Ways to Build Brand Authority and Increase InterestBrand authority is essentially the extent to which your customers trust you and see you as an expert in your industry.

Having brand authority allows you to build better connections and relationships. In turn, this makes it easier to start new projects because of the support you’ll have. And, if you’ve spent time building your authority, you’ll convert more sales and even be able to command a higher price for your products and services.

So, how do you build your brand authority and increase interest in your business? Here are six ways to explore.Continue Reading..

The Best Marketing Doesn’t Look Like Marketing

The Best Marketing Doesn’t Look Like MarketingMarketing. If you’re reading this now, you probably know exactly how important it is for your business.

But new and even intermediate marketers tend to get it wrong. They continually push out “check it out!” or “buy it now!” type messages in hopes that someone, anyone, will connect with them.

You can say those things once you’ve earned your audience’s attention. Until then, this is akin to shouting into the void. So these marketers certainly can’t be faulted for their enthusiasm, mind you.

But to be perfectly honest, the best marketing doesn’t look like marketing at all. How does this work?Continue Reading..

Which Marketing Channels Naturally Work Well Together

Which Which Marketing Channels Naturally Work Well Togetherare there specific marketing channels that could be considered complementary?

The reality is that there are many. And, your ideal marketing mix is going to be determined by how your audience wants to connect with you.

The key is to see the connection between the different marketing channels you’re using, as well as how your target buyer prefers to move down the funnel.

This should not be considered a comprehensive list, but here are a few marketing channels that naturally work well together.Continue Reading..