Content Marketing | Mann & Co. Inc.



6 Blog Post Secrets That Convert and Engage

6 Blog Post Secrets That Convert and EngageBusinesses who don’t have a blog are falling behind. Keeping the public engaged should always be a top priority, and blog posts are one of the most effective ways to sustain engagement. The quality of your blog posts is a key factor that will make a big difference in how your posts perform. If you’re serious about building your business, you need to know how to use blog posts to keep people engaged, here’s what you need to know.Continue Reading..

Use Downtime to Work On Your Marketing Strategy

How to Use Downtime to Work On Your Marketing StrategyDowntime can be hit or miss. It’s good in many ways to have time away from the office or out of the ordinary. But for some of us, it can feel like we’re not productive, although it might not be your first thought. Having that extra time is great to work on other projects and get more done.

Netflix chills are fun and relaxing. Though, you can only binge-watch your favorite shows for so long without getting antsy or feeling under accomplished.

Here are some tips for putting downtime to good use while away from the office.Continue Reading..

Use CoSchedule Social Organizer for Better Social Sharing

Today’s work environment is hectic and has been moving at an ever-faster pace that can make it feel like it’s almost impossible to keep up. One particular area that is incredibly challenging to keep up with is social media. Businesses need to be posting regularly, or they will fall behind. The trouble is, organizing all of those posts so that they go out at the right times is maddening.

Fortunately, CoSchedule Social Organizer can alleviate that pressure and make it easy to manage large-scale social media marketing campaigns.Continue Reading..

The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

There are so many buzzwords out there. It can be easy to get caught up in the game and blur the lines between branding and marketing. They are different areas of focus for a business. But they do work together.

Most businesses have a preference for one item when it comes to sales, branding, and marketing. The best companies can see the entire picture, a picture that includes all three, as well as other important areas such as merchandising and operations.

Professionals in today’s global market must know the difference between branding and marketing. There are subtle but significant differences. If you’re already scratching your head, read on, and learn what makes branding so different from marketing.Continue Reading..

Marketing Successfully Without Information Overload

Marketing Successfully Without Information OverloadWe all live in the knowledge economy, and it’s the Age of Technology. The 2.5 quintillion bytes of data streaming daily shouldn’t phase the average person, right? Talk about information overload, though…

A quintillion contains 18 zeros, by the way. That’s a lot of data. Daily, by the minute, that large number breaks down to:

  • YouTube viewers watching 4.15 million videos
  • More than 103 million spam emails sent
  • 456,000 tweets generated
  • Nearly 2.7 million gigabytes of online data created by Americans

Every single minute.Continue Reading..

7 Stats That Prove Video Marketing Is Your Best Friend

7 Stats That Prove Video Marketing Is Your Best FriendFeeling left out when it comes to your social media following and video marketing? You see many brands post video content on their social media and webpage and wonder if there’s something to video marketing.

Video is the new king in content marketing. It’s a strong strategy for any brand to adopt. Still skeptical? Here are seven video marketing stats that prove video is your brand’s best friend.

Continue Reading..

Audience Engagement: Big List of Stats

Audience Engagement: Big List of StatsAudience engagement. You know the concept. But how does your audience engage online?

Knowing more about your audience will help you drive more traffic, convert more leads and close more sales. So, the time invested in understanding and researching your audience is time well spent.

Fortunately, there are plenty of stats that point the way, which allows you to shortcut your research.

Here are several stats that show you more about audience engagement.Continue Reading..

How to Create Evergreen Content

How to Create Evergreen ContentThe importance of evergreen content marketing material can’t be denied.

But people love the news. Reporting on it, analyzing it and putting your spin on it can generate a lot of traffic to your website in the immediate.

At some point, however, the news you cover will no longer be of value to your visitors, and they will stop coming to your website to read about it. That puts you in a position where you must publish the news on a weekly if not daily basis to keep the same traffic coming in.

Meanwhile, evergreen content can bring a lot of visitors to your website over the long haul. It may not do much in the immediate, but give it time, and it will pick up momentum.Continue Reading..

The Complete Guide to Writing Product & Service Descriptions

The Complete Guide to Writing Product & Service DescriptionsWe all know it when we see it.

But if we were asked to break it down into its components, we might struggle a bit.

What are we talking about?

A compelling product or service description.

If done right, you’ll convert more leads and increase sales. You’ll even see your customer lifetime value go up. If done poorly, you’ll struggle to gain traction with your product or service.

So, how do you put together descriptions that sell? Read on.Continue Reading..

Why Guest Blogging Still Matters

Why Guest Blogging Still MattersIs guest blogging worth it?

It’s surprising the number of people still asking this question. When Matt Cuts announced the death of guest posts back in 2014, a lot of people freaked out. But he wasn’t signaling the end of guest blogging – he was warning us that low-quality content would no longer help your ranking.

As Google continues to update their algorithm, doubt may begin to creep into your mind a little. But for several important reasons, guest blogging is unlikely to become irrelevant any time soon.

Here is why guest blogging still matters.Continue Reading..