You can tell your customers how fantastic your products or services are, and it may even benefit you.
But the main thing to focus on is getting your customers results. That’s more important than anything else. If you can solve their problem and improve their lives, you won’t have any trouble finding more customers like them. When you can get your customers talking positively about you, you can’t buy better marketing.
This is where case studies come in. A case study is a type of content demonstrating how you were able to transform a client’s life. It’s almost like a long-form testimonial.
For instance, it could be helping them lose 40 lbs. of excess body fat or helping them go from having no dates to three dates per week.
But even case studies showing exemplary results can be boring to read if not appropriately crafted. Why is anyone going to read a boring piece of content and then hire you?
So, here are some tips on how to craft effective case studies.Continue Reading..