Content Marketing | Mann & Co. Inc.

Audience Engagement: Big List of Stats

Audience Engagement: Big List of StatsAudience engagement. You know the concept. But how does your audience engage online?

Knowing more about your audience will help you drive more traffic, convert more leads and close more sales. So, the time invested in understanding and researching your audience is time well spent.

Fortunately, there are plenty of stats that point the way, which allows you to shortcut your research.

Here are several stats that show you more about audience engagement.Continue Reading..

How to Create Evergreen Content

How to Create Evergreen ContentThe importance of evergreen content marketing material can’t be denied.

But people love the news. Reporting on it, analyzing it and putting your spin on it can generate a lot of traffic to your website in the immediate.

At some point, however, the news you cover will no longer be of value to your visitors, and they will stop coming to your website to read about it. That puts you in a position where you must publish the news on a weekly if not daily basis to keep the same traffic coming in.

Meanwhile, evergreen content can bring a lot of visitors to your website over the long haul. It may not do much in the immediate, but give it time, and it will pick up momentum.Continue Reading..

The Complete Guide to Writing Product & Service Descriptions

The Complete Guide to Writing Product & Service DescriptionsWe all know it when we see it.

But if we were asked to break it down into its components, we might struggle a bit.

What are we talking about?

A compelling product or service description.

If done right, you’ll convert more leads and increase sales. You’ll even see your customer lifetime value go up. If done poorly, you’ll struggle to gain traction with your product or service.

So, how do you put together descriptions that sell? Read on.Continue Reading..

Why Guest Blogging Still Matters

Why Guest Blogging Still MattersIs guest blogging worth it?

It’s surprising the number of people still asking this question. When Matt Cuts announced the death of guest posts back in 2014, a lot of people freaked out. But he wasn’t signaling the end of guest blogging – he was warning us that low-quality content would no longer help your ranking.

As Google continues to update their algorithm, doubt may begin to creep into your mind a little. But for several important reasons, guest blogging is unlikely to become irrelevant any time soon.

Here is why guest blogging still matters.Continue Reading..

The Ultimate Guide to Writing Effective Case Studies

The Ultimate Guide To Writing Effective Case StudiesYou can tell your customers how fantastic your products or services are, and it may even benefit you.

But the main thing to focus on is getting your customers results. That’s more important than anything else. If you can solve their problem and improve their lives, you won’t have any trouble finding more customers like them. When you can get your customers talking positively about you, you can’t buy better marketing.

This is where case studies come in. A case study is a type of content demonstrating how you were able to transform a client’s life. It’s almost like a long-form testimonial.

For instance, it could be helping them lose 40 lbs. of excess body fat or helping them go from having no dates to three dates per week.

But even case studies showing exemplary results can be boring to read if not appropriately crafted. Why is anyone going to read a boring piece of content and then hire you?

So, here are some tips on how to craft effective case studies.Continue Reading..