How Big Business Uses Social Media to Engage

How Big Business Uses Social Media To Engage Their Target MarketSocial media represents a valuable opportunity for you to get in front of your target market on a regular, ongoing basis.

But if you aren’t consistent, you don’t exist. And if you aren’t engaging your target market and delivering content they want, then your audience has no reason to keep following you.

So, what are you doing to interact and connect with your audience? What are you doing to attract your target market? Do you feel you are successful in your efforts or are you still unsure as to how social media fits into your marketing plan?

Let’s learn from the best. Here are how some big businesses are using social media to engage their target market.


Oreo has a colorful, fun-loving, and entertaining social media persona. Many marketers have pointed to their example because of how well they are executing.

You have but to scan their tweets to see how they bombard your senses with quick videos, GIFS, and colorful illustrations. And somehow, they always find a way to incorporate their famous cookie into their media.

Oreo is excellent at entertaining their target market and making them smile. They don’t take themselves too seriously, and they use as much visual content as possible to keep their followers engaged. Try spending less than a minute on their Twitter profile – it’s a hard thing to do.

If there’s any lesson here, it’s that you need to inject personality into your social media content and make it eye-catching.


Whether on Facebook or Twitter, Airbnb encourages its followers to share their photos for a chance to be featured. They regularly recognize their community members and special occasions they might be celebrating. They also showcase unique places people can stay by utilizing their service.

In a word, they’re making their social media presence all about their followers by featuring user-generated content and by recognizing community members.

The travel industry is a hard one to stand out in, but Airbnb makes it look effortless. We can all learn a thing or two from the way in which they consistently include their community members in the ongoing conversation.

Red Bull

Here’s an example of a brand that knows and understands their audience and appeals to them with the right content. They hardly even use traditional advertising to get the word out about their product anymore, because of how effective they are in their content marketing and social media efforts.

On YouTube, they have countless videos showcasing skateboarders, snowboarders, skiers, motocrossers, and other extreme sports athletes in action. The Red Bull logo can usually be found somewhere in the videos, but that’s about as aggressive as they get with a promotion.

Red Bull demonstrates a clear understanding of their target market. They know who they’re trying to appeal to, and they remain focused on their niche instead of endlessly branching out. They know that their average customer may not be an extreme sports pro, but that they love watching death-defying, daredevil feats. It’s the Red Bull lifestyle.

Are you appealing to the right audience? Is your content speaking directly to them?

Final Thoughts

Although it is worthwhile to learn from big businesses that are excelling in social media marketing, don’t forget – as a small or mid-sized business, you are often more agile than they are.

Many enterprises treat social media marketing as an exercise in self-control and branding perfectionism. If you don’t get caught up in the red tape, you can act faster, get more done, and do a better job of engaging your target market than they can.

What have you learned from big businesses and their social media strategies? What tactics will you be implementing?

Let us know in the comments below.

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