You’ve started running webinars. Great! Only, you don’t seem to be getting many webinar responses.
Even if you have great content prepared, if no one sees it, it’s not going to help you move your business forward.
Although it is best to keep your marketing simple, if you aren’t already using the following tools to get more signups, you should be.
Here are seven tools to increase webinar responses.
Email is the number one tool when it comes to getting more people to RSVP for your webinar. We’ve already talked about how many emails to send and when. The key is to keep it simple.
Even as you’re building awareness for your scheduled webinar, there’s a good chance that you’ll be generating additional leads. Don’t forget to send reminders to these people as well. Many webinar platforms allow you to automate the sending of emails, so if you’ve taken the time to set it up in advance, you won’t have to do any additional work.
2. Social Media
Remember to promote your webinar to your social media followers. If they’ve been following along with what you’ve been sharing, and they’ve enjoyed the content you’ve been putting together, they might be interested in attending your webinar too.
3. Your Blog
Write a blog post to let your readers and blog subscribers know about your upcoming webinar. Place a banner ad in the sidebar. Change the call-to-actions at the end of your blog posts to “attend the webinar.” You could even include a link to the landing page in the navigation menu if it makes sense to do so.
If you aren’t leveraging your blog and your website to promote your webinar, then know that you are missing out on some serious opportunities.
A professional landing page builder can help you effortlessly create beautiful, professional landing pages. Even if you decide not to use Leadpages, you should consider using another tool that lets you create landing pages with just a few clicks.
By driving traffic to your landing page, you can generate more leads for your webinar. Don’t forget to follow up with them.
5. Hello Bar
Hello Bar allows you to create a simple call to action bar at the top of your page. It sounds simple enough, but you can also A/B split test your call to actions, and even target by device, location, URL, or traffic source.
It is an easy way to draw more attention to your webinar on your site and drive more clicks to your signup page. Visitors that aren’t interested tend not to click, so this is also a good way to attract quality leads.
Paid traffic can offer a considerable boost to your webinar responses, especially if your targeting is precise. Google AdWords is beneficial; particularly if you know, it could be challenging to rank for your chosen terms organically. Facebook ads can also drive a lot of awareness and traffic to your webinar signup form.
The platform doesn’t matter as much as how you use it. Pay attention to keyword selection, targeting, as well as ad copy.
It might be slightly counterintuitive. After all, SEMrush is primarily used by SEOs and marketers for keyword research.
But even when you’re putting together a webinar, there are several benefits to researching keywords. Creating blog posts around a keyword, or long-tail keyword could help you drive more organic traffic to your webinar. The same could be said for social media posts on sites like Pinterest and SlideShare as well.
So, take some time to dive into your chosen keywords, and determine which will help you drive the best results.
When it comes to getting more responses for your webinar, it’s all about getting the word out. Remember to tap into the various marketing channels you’re already using to encourage more signups.
What tools have you used to promote your webinars in the past?
Let us know in the comments below.