December 2019 | Mann & Co. Inc.

Stand out Colors That May Just Blend in on Shelves

Stand out Colors That May Just Blend in on ShelvesStand out colors matter in business. Let’s face it; color is an incredibly important part of your marketing mix, particularly your packaging. It is undeniably essential in both print and digital form. Color grabs attention, at least that’s what it’s supposed to do.

However, to really hit home, the color on your packaging and printed materials need to do more than grab attention, they need to stand out.Continue Reading..

How Lighting Conditions Affect Overall Color Quality

How Lighting Conditions Affect Overall Color QualityWhen you consider color quality, you are often concerned about the final product after it comes off the press. Indeed, many factors affect color in printing, from a poorly calibrated monitor to selecting the wrong color mode on your computer while designing.

Color quality also matters when it comes to lighting conditions whether you’re shooting photos of a product or observing the final product. The eye takes in color differently at night vs. day and also beneath various indoor light conditions and natural light.Continue Reading..