November 2019 | Mann & Co. Inc.

Why Color May Be Your Most Important Rebranding Tool

Why Color May Be Your Most Important Rebranding ToolBuilding your brand is a major undertaking that comes with high stakes. When you get your branding wrong the first time, especially as a startup, your failure to resonate with your audience poses risks for your business. When you rebrand as an established business, rebranding still risks losing part of your customer base if you don’t get it right.

So, boost your chances of rebranding success with careful planning, strong strategy, and attention to detail. The most powerful rebranding tool in your kit is color for its memorability, its message, and the way it psychologically impacts your audience.Continue Reading..

How Color Variation Hurts Your Brand

How Color Variation Hurts Your BrandMany business owners imagine that color variation in their digital and print campaigns don’t carry as much weight as the actual service or product quality. It’s just color. Right?

Wrong. Your branding colors are the cornerstone of success when it comes to recognition and your company’s associated reputation.

Don’t Dilute Your Brand with Color Variation

Consistency is king for holding a competitive edge and speaking at any length to your market. Maintain a visual language that’s consistent across platforms and media in color and style.

People will remember your brand and are more likely to associate the message and feel you want with your company and its products. Your brain processes an image 60,000 times more quickly than text.

What’s the purpose of your logo? It’s to build recognition via repetition. Let’s face it: humans are inundated by tons of information daily. The brain processes 400 billion bits of information daily, and humans are only aware of 2,000 bits.

Being unique, authentic, and consistent are the ways to your consumers’ hearts and pockets. Diluting your logo and other brand materials with color variation tires and confuses the consumer.Continue Reading..