October 2019 | Mann & Co. Inc.

Why Your Branding Doesn’t Look like It Should

Why Your Carefully Designed Branding Doesn't Look like It Should

From logo to letterhead, your branding is an essential aspect of presenting a professional image to consumers. Do you want your business to be taken seriously?

Unfortunately, several awful mistakes can be made as you “carefully design” and create your company identity. Here are some cases that demonstrate bad branding even with the best of intentions.Continue Reading..

Color Psychology and How Customers View Your Brand

Color Psychology and How Customers View Your BrandAn iconic brand with good design is more necessary than ever in the modern world. Consider the Apple logo or the Nike “swoosh.” The logo is the foundation of a brand, and its colors can convert or dissuade customers through color psychology.

Hues and their various shades conjure up different feelings in your customers and leads. Color plays a vital role in how we perceive a brand. Your brain processes an image 60,000 times more quickly than one text.

Some 90% of data sent to the brain is visual. Color matters the most to your customer, and here’s how customers view your brand through the lens of color psychology.Continue Reading..