Is your company good for its word? Is it as good as its name? Poor print quality can easily tank a brand’s reputation.
Tangible assets made up 95% of most companies’ worth before the prevalence of the Information Age before everything went digital. Now, intangible assets make up 75% of a company. Once, all you had to worry about was your print logo, letterhead, business cards, and other advertising materials. However, these printed materials and their print quality are more important than ever to your brand reputation.
Discrepancies in appearance in print quality affect a brand’s reputation value. Unique colors in your logo and brand styling set your company apart from others, and any discrepancy can make it disappear altogether. So, consistent colors keep your brand visible and reliable in your customer’s eyes.Continue Reading..