July 2019 | Mann & Co. Inc.

Better Relationships with User-Generated Content

Better Relationships With User-Generated ContentSo, the talk of social media town these days is all about building better customer experience and doing that through engagement, engagement, engagement. Over-engaging can come across, well, spammy. Honestly, the truth is that folks trust customers more than they’ll trust any company. Thus, enter user-generated content.

People don’t buy into slogans without hearing the real voices that are using the brand. Companies are catching onto the idea and seeking out influencers that can vet their brand. However, even then, customers don’t know what’s real and what’s not real.

That’s where user-generated content (UGC) comes to save, build, and deepen brand loyalty. Companies utilize, with permission, the photos, videos, and blog content that customers create about the brand and their personal experiences to elevate it. Companies integrate this content into their marketing efforts. Seeing this leads to interaction with a more trusting and engaged audience.Continue Reading..

Could AMP Give Your Site a Competitive Edge?

Could AMP Give Your Site a Competitive Edge?You’ve likely come across AMP doing a Google search and wondered if you were lost until you quickly found the content you needed. Accelerated Mobile Pages (AMP) is a Google-supported open source project that offers resources to help developers optimize their landing pages for mobile speed.

AMP pages load four times faster than regular pages. This increase in speed boosts engagement rates as well as ad performance. Should you include AMP in your mobile optimization strategy? Can you use AMP to gain a competitive edge in searches?Continue Reading..