May 2019 | Mann & Co. Inc.

7 Stats That Prove Video Marketing Is Your Best Friend

7 Stats That Prove Video Marketing Is Your Best FriendFeeling left out when it comes to your social media following and video marketing? You see many brands post video content on their social media and webpage and wonder if there’s something to video marketing.

Video is the new king in content marketing. It’s a strong strategy for any brand to adopt. Still skeptical? Here are seven video marketing stats that prove video is your brand’s best friend.

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Maintaining Color Consistency in Retro Branding

Maintaining Color Consistency in Retro BrandingMany companies turn to retro branding to bring out nostalgia and a sense of trust. In 2014, Coca-Cola released Coke Life. A new product with less sugar and more natural ingredients. Also with the classic Coke taste — minus one component, its red branding color. Coke Life came in a green to match its natural transition. Needless say, the product was pulled from many shelves over the next few years.

So color is essential to branding. And over time, brands grow and adjust. But they may find themselves revisiting their roots and boosting retro branding.Continue Reading..

Personalization: A Better Customer Experience

Personalization: A Better Customer ExperienceIncrease loyalty by connecting with your customers through personalization in marketing. Above all, the best marketing brings out an emotional response. And telling a good story is part of that process.

Here’s more on the idea and practice of creating a better customer experience.Continue Reading..