April 2019 | Mann & Co. Inc.

Why Aren’t Your Finished Products Matching the Proofs?

Why Aren’t Your Finished Products Matching the Proofs?By now, most people know that the best press-ready materials don’t originate from designs in PowerPoint. However, you may still be left scratching your head when you think you’ve done everything right. But the final products don’t match the proofs. Seriously. And: Why?!

Color matching on all print materials must prove successful to ensure strong brand integrity. You would notice if Coca-Cola switched a shade over from their iconic red. The original red is three different shades and came from a time in the ’90s when the company painted the barrels of Coca-Cola bottles so that tax agents could tell them apart from alcohol during shipping. The color would later inspire the pop artworks of Salvador Dali and Andy Warhol.

So, for over 30 years, every designer that the brand has used always has had to match that iconic color from proofs to final product. Yes, movements and sustainable brands are made by getting one color right. The stakes are high and rightfully so.Continue Reading..

Sustainable Packaging Is Making Brand Color Consistency Complex

Sustainable Packaging Is Making Brand Color Consistency ComplexIs sustainable packaging the new enemy of print experts?

Color management can be a challenge at the best of times. Introduce a new variable like sustainable packaging into the mix, and brand color consistency suddenly becomes even more complicated.

After all, how a color shows up on a specific type of material is going to vary. That seems obvious enough. But knowing that colors look different on different materials doesn’t necessarily solve the problem.

For print experts, brand color consistency isn’t just the goal anymore – it’s a requirement. So, here are several steps you can take to ensure you’re ready for any challenge that comes your way.Continue Reading..