Companies don’t just pick out brand colors randomly. There is an aim for color consistency.
Typically, there’s a lot of research and thought that goes into selecting fonts, colors, shapes and a great deal more.
This is because consumers come to associate companies with their branding elements, especially their brand colors.
And the list goes on.
When you look carefully, you can also see that Evernote’s green isn’t any ordinary green. It’s a particular one. That’s how it is with every well-known brand.
So, maintaining color consistency across different materials is essential but not always as straightforward as it sounds.
Here are five tips for maintaining color consistency on different materials.Continue Reading..