February 2019 | Mann & Co. Inc.

5 Tips for Maintaining Color Consistency on Different Materials

5 Tips for Maintaining Color Consistency on Different MaterialsCompanies don’t just pick out brand colors randomly. There is an aim for color consistency.

Typically, there’s a lot of research and thought that goes into selecting fonts, colors, shapes and a great deal more.

This is because consumers come to associate companies with their branding elements, especially their brand colors.

Evernote? Green.

Coca-Cola? Red.

Facebook? Blue.

And the list goes on.

When you look carefully, you can also see that Evernote’s green isn’t any ordinary green. It’s a particular one. That’s how it is with every well-known brand.

So, maintaining color consistency across different materials is essential but not always as straightforward as it sounds.

Here are five tips for maintaining color consistency on different materials.Continue Reading..

When Are Whitepapers Effective for Lead Generation

When Are Whitepapers Effective for Lead GenerationA whitepaper isn’t the only thing you can give away in exchange for an email address.

You could offer samples, checklists, reports, eBooks, transcriptions, courses, infographics, audio recordings and more. And, there are times when these would be better options for your audience compared to whitepapers. After all, a whitepaper is an in-depth report to help your audience understand a specific issue. Not everyone wants to do a lot of reading.

So, when should you use white papers for lead generation?Continue Reading..