November 2018 | Mann & Co. Inc.

Lead Generation Secret: How to Start a Conversation

Lead Generation Secret: How to Start a ConversationWhat is the lead generation secret?

As marketers, we know that we should be generating leads from our various online properties.

But what exactly should we be doing to attract more leads?

This process may be more straightforward than you think, though it will require a solid understanding of your audience.

The lead generation secret is knowing how to start a conversation. Here are a few ways you can begin engaging your audience.Continue Reading..

Which Marketing Channels Naturally Work Well Together

Which Which Marketing Channels Naturally Work Well Togetherare there specific marketing channels that could be considered complementary?

The reality is that there are many. And, your ideal marketing mix is going to be determined by how your audience wants to connect with you.

The key is to see the connection between the different marketing channels you’re using, as well as how your target buyer prefers to move down the funnel.

This should not be considered a comprehensive list, but here are a few marketing channels that naturally work well together.Continue Reading..

Your Multichannel Strategy Needs a New Medium

Your Multichannel Strategy Needs a New MediumDoes your multichannel strategy need a new medium?

The great thing about multichannel marketing strategies is that they appeal to the sensibilities of the consumer. They like being able to learn about your product or service on their smartphone, tablet, and computer. They enjoy interacting with a company through different channels, whether it’s your website, emails, social media or otherwise.

To engage on many levels, it may require a more significant investment of time and resources. But the benefits are indeed there. Per ZoomInfo Blog, 50% of multichannel marketers say they usually or always hit their financial targets.

But how do you know when you should add another channel?

Continue Reading..

Audience Engagement: Big List of Stats

Audience Engagement: Big List of StatsAudience engagement. You know the concept. But how does your audience engage online?

Knowing more about your audience will help you drive more traffic, convert more leads and close more sales. So, the time invested in understanding and researching your audience is time well spent.

Fortunately, there are plenty of stats that point the way, which allows you to shortcut your research.

Here are several stats that show you more about audience engagement.Continue Reading..