October 2018 | Mann & Co. Inc.

How to Create Evergreen Content

How to Create Evergreen ContentThe importance of evergreen content marketing material can’t be denied.

But people love the news. Reporting on it, analyzing it and putting your spin on it can generate a lot of traffic to your website in the immediate.

At some point, however, the news you cover will no longer be of value to your visitors, and they will stop coming to your website to read about it. That puts you in a position where you must publish the news on a weekly if not daily basis to keep the same traffic coming in.

Meanwhile, evergreen content can bring a lot of visitors to your website over the long haul. It may not do much in the immediate, but give it time, and it will pick up momentum.Continue Reading..

Multichannel Marketing Strategies Without Social Media?

Do Multichannel Marketing Strategies Work Without Social Media?Today, multichannel marketing strategies encompass a lot. From websites, blogs, and newsletters. And from email to video, audio, landing pages, visual content and more.

Naturally, social media often gets talked about as one channel among many that must be utilized to connect with your audience.

What’s interesting about several of these channels is that they aren’t marketing channels in the strictest sense.

Content is often used to build trust with consumers first and foremost. Social media tends to be an extension of that. Video, audio and other forms of visual content are often just ways of gaining visibility. And also exposure online.

So, how important is social media? Can you execute multichannel marketing strategies without social media?Continue Reading..

A Single Marketing Medium Could Hurt Your Brand

A Single Marketing Marketing Could Hurt Your BrandMarketing is changing fast to adapt to the demands of consumers. A single marketing medium is quickly becoming not enough.

There may have been a time when you could jump on one marketing medium and drive business results from it. But it’s getting to the point where most consumers are looking to engage with businesses in many ways. Especially before they make a purchase decision.

Building your brand requires more effort and precision than ever before. You must create a consistent experience across many channels. It will help your leads understand the value of what you offer.

Here are several reasons depending on a single marketing medium could hurt your brand.Continue Reading..

Segmenting Leads: Why It’s Important

Segmenting Leads: Why It's ImportantHave you begun segmenting leads for your website? You’re starting to see some traction with generating leads. It’s exciting to see a growing interest in your business, services and/or products.

But not keeping organized can be problematic. It’s not uncommon for businesses to use many tools to capture and engage their prospects. At first, it might seem manageable. But it can quickly get out of hand as you generate more and more leads.

Data can get lost.  Inaccuracies and errors can creep in. Duplicate entries can be created with you knowing. Categorizing or segmenting leads can become a chore. It can get to the point where you don’t even know who’s “warm” or “cold” anymore.

What the above underscores is the importance of centralizing and segmenting leads.Continue Reading..

7 Things to Generate Higher Quality Leads

7 Things to Generate Higher Quality LeadsVirtually every website with enough traffic can generate leads. But just because you can doesn’t mean they’re higher quality leads.

Be honest. Do you have a big email list that doesn’t seem to pay attention to your emails? And, do you end up cleaning your list of people who aren’t engaging with your emails every quarter or so?

Look, it’s great that you have a big list. And, cleaning it periodically is best practice. But don’t you wish you could convert a higher quality leads? Then read on.Continue Reading..