September 2018 | Mann & Co. Inc.

Multichannel Marketing Stats Prove Worth the Effort

Multichannel Marketing Stats Prove Worth the EffortWhat can multichannel marketing stats show us about its overall effectiveness?

So, you’re beginning to think about multichannel marketing.

But you understand that it can be a big commitment regarding personnel, time and resources. You also know that it must be done right if you want it to work for you.

Overall, you aren’t thoroughly convinced that it’s the next step forward for your business. But you’re considering it.

The multichannel marketing stats that follow might push you over the edge. Let’s explore several multichannel marketing stats that prove it’s worth the effort.Continue Reading..

Picking the Right Marketing Channels to Use Together

Picking the Right Marketing Channels to Use TogetherIn the world of marketing channels, there’s a lot of talk about multichannel and omnichannel.

As important as it might be to connect with your audience in as many ways as possible, this doesn’t mean you’re going to get a high ROI from every channel.

Additionally, mastering every channel is difficult. Doing so may also not be in your best interest. For each small business, some channels are better than others.

So, determining your marketing channel mix is crucial to the success of your marketing strategy.

But how do you pick the right marketing channels for your business?Continue Reading..

Does Print Marketing Matter Anymore?

Does Print Marketing Matter Anymore?Those declaring the end of print marketing aren’t in tune with where things are headed.

According to Alliance Business Services, 79% of households say they read or scan direct mail ads. Additionally, for every $167 spent on direct mail, U.S. marketers sell $2,095 in goods. Print marketing is incredibly effective and can perfectly complement all other tactics you’re using to talk to your customers.

The question is not whether print marketing matters. The question is whether you will make it a part of your marketing strategy, and if so, how.

So, let’s explore what this strategy does and how to use it.Continue Reading..

Why Your Landing Pages Aren’t Sticking the Landing

Why Your Landing Pages Aren’t Sticking the LandingThe primary purpose of landing pages is to get your visitors to act.

Whether it’s to download an eBook, purchase a course, enter contact information or otherwise, the principal focus of every landing page is to encourage action.

The problem is that your visitors don’t always follow through. Sometimes they bounce off your page. Occasionally they get interrupted midway and forget to return to the page. And, at other times, they read all the way through and decide the offer is not for them.

A landing page doesn’t always convert. Even some of the most effective landing pages convert a low percentage of visitors (i.e., single digits).

So, if your landing page isn’t converting double digits, it’s nothing to be alarmed about. But if no one coming to your landing page is following through, then you might have a problem. Here’s how to solve it.Continue Reading..