July 2018 | Mann & Co. Inc.

7 Details Experts Get Right on LinkedIn Profiles

7 Details Experts Get Right on LinkedIn ProfilesCertain details make a LinkedIn profile stand out.

In most cases, it’s much simpler than you might think. Filling out your profile in full, adding a great image and connecting with people you know.

But if you want to make the most of LinkedIn, you need to pay careful attention to detail. First impressions do matter, and people will judge you based on what they see.

Here are seven details experts get right on their LinkedIn profiles.Continue Reading..

Adding Retargeting to Your Marketing Strategy

What Is Retargeting?Have you ever noticed how certain products or ads follow you around the internet?

First, you look at a coffeemaker on Amazon. Then, when you jump over to Facebook, and you see an ad for the same coffeemaker. Later, while using your smartphone, you see the coffeemaker again.

In simple terms, this is what retargeting is.

Some of your hottest prospects are those who’ve viewed your product but have yet to purchase. Wouldn’t you love to keep your product top of mind and increase their chances of buying? Wouldn’t you like to convert those who might not otherwise return to your website?

That’s what retargeting, or remarketing is all about.Continue Reading..

How to Promote Website Content on LinkedIn

How to Promote Website Content on LinkedInThere’s a good chance you already know how powerful a tool LinkedIn can be for promoting your business.

But your goal probably isn’t just to build a LinkedIn following or to get people to look at your LinkedIn articles. You want to create tangible business results with LinkedIn.

Whether you’re a business owner looking for your next sale to keep your business afloat or social media marketer that’s under the gun to generate results, it’s not enough to produce profile views or a few comments on your personal updates.

So, here are a few tips for promoting your website content on LinkedIn.Continue Reading..

What to Know About Email Drip Campaigns

What to Know About Email Drip CampaignsMuch has been said about lead nurturing.

In simple terms, the idea is that people who come to your website to check out your product or service offer aren’t ready to buy.

So, by providing them with the information they need, you can move them down your sales funnel. If the content connects with them, they’ll be better prepared to buy. And, if they feel you’re best able to solve their problem, they will buy from you.

Email drip campaigns are perfect for achieving this end. You can have emails go out on a preset schedule, or when your leads take a specific action.Continue Reading..

Do You Need a Detailed LinkedIn Profile?

How Detailed Should Your LinkedIn Profile Be?You’ve started setting up your LinkedIn profile. Or, maybe you’ve had it for a while and you’re looking to update it.

Since LinkedIn can be a powerful marketing tool, especially for B2B marketers, it’s worth putting some effort into your profile.

Maybe you’ve heard about the importance of placing relevant keywords in your profile. It’s a good idea to optimize for search. But that may leave you wondering how much detail you should provide.

The answer is… There is no definitive answer. It depends entirely on what you’re hoping to achieve.

But here are a few factors worth thinking about.Continue Reading..