June 2018 | Mann & Co. Inc.

The Complete Guide to Writing Product & Service Descriptions

The Complete Guide to Writing Product & Service DescriptionsWe all know it when we see it.

But if we were asked to break it down into its components, we might struggle a bit.

What are we talking about?

A compelling product or service description.

If done right, you’ll convert more leads and increase sales. You’ll even see your customer lifetime value go up. If done poorly, you’ll struggle to gain traction with your product or service.

So, how do you put together descriptions that sell? Read on.Continue Reading..

6 Types of Comments to Leave on LinkedIn

6 Types Of Comments To Leave On LinkedInLinkedIn is a powerful tool for growing your business, especially if you’re in the B2B market.

Building connections and engaging with others is one of the primary ways to leverage LinkedIn for your business. But if you go about this the wrong way, your efforts aren’t likely to produce worthwhile results.

Are there protocols you should follow when interacting with others? Are there specific types of comments you should leave on other people’s posts and updates?

We’re going to look at several types of comments to leave on LinkedIn. But first, let’s look at why you should leave comments in the first place.Continue Reading..

Why Guest Blogging Still Matters

Why Guest Blogging Still MattersIs guest blogging worth it?

It’s surprising the number of people still asking this question. When Matt Cuts announced the death of guest posts back in 2014, a lot of people freaked out. But he wasn’t signaling the end of guest blogging – he was warning us that low-quality content would no longer help your ranking.

As Google continues to update their algorithm, doubt may begin to creep into your mind a little. But for several important reasons, guest blogging is unlikely to become irrelevant any time soon.

Here is why guest blogging still matters.Continue Reading..

How to Brainstorm Topics for LinkedIn Articles

How To Brainstorm Topics For LinkedIn ArticlesLinkedIn has a powerful publishing platform that can help you generate a lot of exposure for your business.

The only challenge is that you must come up with content ideas, just as you would for your blog.

In some cases, you might be able to repurpose the content you’ve already created and adjusted it for the LinkedIn audience. But for many, it may be necessary to develop a bespoke strategy for your LinkedIn articles.

Fortunately, the stats tell us exactly what type of content performs well on LinkedIn. It’s just a matter of determining what you know and how to present it.

Here are some tips on how to brainstorm topics for LinkedIn articles.Continue Reading..