May 2018 | Mann & Co. Inc.

What GDPR Means for Small Businesses in the US

What GDPR Means for Small Businesses in the USIt has become increasingly commonplace for businesses to collect prospect and customer data.

Recently, conversations around big data, IoT, and the possibilities surrounding emerging tech have only increased.

While it is true that companies collect personal information to better understand, market to, and serve their customers, this isn’t to suggest their intentions are always so transparent or benevolent.

When you realize that businesses are collecting everything – social media posts, addresses, banking information, IP addresses, and the sites people have visited – you might start feeling a little uncomfortable.

This is what led to the creation of a new European privacy policy known as GDPR.Continue Reading..

UPDATE – Yahoo! Ads: The Small Business Guide to Getting Started

yahoo!-ads-the-small-business-guide-to-getting-startedYahoo! has been a significant player in the search, news, and advertising space for decades. Yes, decades.

Per Quantcast, Yahoo! still holds the number seven position of most popular sites on the internet. Instapage notes that if you ignore Yahoo! advertising, you’ll automatically miss out on over 30% of your potential market.

When most people think of advertising, they immediately turn to Google or Facebook. But it’s important to recognize that sites like Yahoo! have advertising platforms that are just as powerful and should not be ignored.

Are you interested in getting started with Yahoo! Ads? Here’s what you need to know.Continue Reading..

How to Write a Better Social Media Headline

How to Write a Better Social Media HeadlineYou’re looking to maximize your company’s impact on social media.

Many factors can influence your reach, such as the size of your following, when you post, what you post, and more.

But one of the most critical considerations is the headline.

With a strong headline, you can increase click-throughs and engagement, and drive more traffic to the content you’ve designed to convert visitors into leads.

But what exactly is a strong headline, and how do you write one? Let’s explore.Continue Reading..