April 2018 | Mann & Co. Inc.

Using CoSchedule to Improve Content Marketing Efforts

Using CoSchedule To Improve Content Marketing EffortsThe challenge of digital marketing is that it can be hard to stay organized, especially when there are a lot of moving pieces and channels to oversee.

CoSchedule is a comprehensive digital marketing management tool. It’s a collaborative calendar environment for your team where you can plan and coordinate your social media, content marketing, email marketing, and more.

If you’re trying to manage all your marketing activities with a spreadsheet, or communication seems to get lost in a mountain of emails, you need to streamline your marketing efforts. That’s where CoSchedule comes in.Continue Reading..

The Ultimate Guide to Writing Effective Case Studies

The Ultimate Guide To Writing Effective Case StudiesYou can tell your customers how fantastic your products or services are, and it may even benefit you.

But the main thing to focus on is getting your customers results. That’s more important than anything else. If you can solve their problem and improve their lives, you won’t have any trouble finding more customers like them. When you can get your customers talking positively about you, you can’t buy better marketing.

This is where case studies come in. A case study is a type of content demonstrating how you were able to transform a client’s life. It’s almost like a long-form testimonial.

For instance, it could be helping them lose 40 lbs. of excess body fat or helping them go from having no dates to three dates per week.

But even case studies showing exemplary results can be boring to read if not appropriately crafted. Why is anyone going to read a boring piece of content and then hire you?

So, here are some tips on how to craft effective case studies.Continue Reading..