February 2018 | Mann & Co. Inc.

How to Target the Right Twitter Followers to Get Sales

How to Target the Right Twitter Followers to Get SalesYes, social networking platforms like Twitter can be used to generate sales for your business.

Often, your Twitter followers will first discover your website in a timely and relevant tweet about your latest blog post.

If they enjoy the content, they may come back and read more of your blog posts. At that point, their chances of becoming an email subscriber increase substantially.

Once on your email list, it’s merely a matter of nurturing your subscribers until they’re ready to buy.

But how do you target the right Twitter followers, to begin with?Continue Reading..

How to Identify Keywords for Your Business

how-to-identify-keywords-for-your-businessRanking in Google is an excellent way to drive traffic to your website.

As more target customers find your site in search, you’ll begin generating more leads and sales.

It sounds simplistic, but this process requires that you do your research.

There may have been a time when you could rank for any popular keyword of your choosing. That is no longer the case.

Now it’s necessary to use niche long-tail keywords if you hope to rank high in search engines.

So, how should you go about identifying keywords for your business? Here’s what you can do.Continue Reading..