November 2017 | Mann & Co. Inc.

Who Should Write Your Website Content?

Who Should Write Your Website Content?By default, website content duties tend to fall to the founder of the company.

In some cases, this can work quite well – just look at Neil Patel or Eric Siu.

But the reality is that founders often have better things to do, such as marketing or business development. They would prefer not to be working in the business, but rather on it.

Plus, if you aren’t good at writing, or if you don’t enjoy the process, you’re going to end up loathing having to churn out new content – especially if you’re trying to publish new blog posts regularly.

So, who should write your website content? Here are several options to consider.Continue Reading..

How SEO Is Done by the Experts

How SEO Is Done by the ExpertsIf you’ve been learning about marketing online for any length of time, you’ve probably heard about search engine optimization, also known as SEO.

While some aspects of marketing rarely if ever change, SEO is one of those fields that’s continually evolving. Search engines frequently update their algorithms to show more relevant and valuable results to their users, requiring marketers to keep adapting.

Today, spammy and unnatural SEO tactics don’t yield results and could, in fact, harm your efforts to rank higher in search. Making your site more human-friendly is the number one way to rank.

So, how do the experts do SEO? Let’s explore.Continue Reading..