Optimizing your website for search engines allows you to drive more traffic to it. If the traffic you generate is targeted, it should naturally lead to more email subscribers and sales.
But SEO isn’t exactly a straightforward strategy. Marketers can become frustrated with how hard it is to execute, and how long it can take to work.
Further complicating matters, there’s a difference between local SEO and organic SEO. With local SEO, the goal is to drive traffic to your website from a specific geographic location. Restaurants, hotels, and retail storefronts are great examples of local businesses. Entities utilizing organic SEO may not have a physical location and aren’t dependent on locally oriented searches.Continue Reading..