July 2017 | Mann & Co. Inc.

Who Needs Local SEO Services?

Who Needs Local SEO?The internet connects the world in ways land line phones and letters simply never could.

Some businesses primarily serve a local audience, and may even have a storefront. Others are more globally focused, and may only have an online component to their company. That’s the amazing thing about the times we’re in.

It stands to reason, then, that businesses focused on eCommerce or online sales may not put as much of a point on optimizing for local.

But if you’re looking to increase your visibility on the internet, local SEO strategies are incredibly important. In some cases, even global businesses can benefit from focusing more on the local market.Continue Reading..

How Website Hierarchy Affects SEO

How Website Hierarchy Affects SEOHow organized is your website?

This probably seems like an innocuous question. But did you know that your website hierarchy can affect how it ranks in search?

We’ve all heard about how important content is, and how we should put effort into crafting amazing content on a regular basis. But even something as simple as your site structure can have a dramatic effect on your organic traffic.

You may be under the impression that there’s a logical flow to your website, that your visitors know exactly where they need to go to find the information they’re looking for.

But the pages optimized for your best keywords might be buried deeper than they should be. Your internal linking may need to be improved upon. Furthermore, you may need to beef up the content on your site.

Unless you already have an excellent site structure, you probably have some work ahead of you. But the results will be worth the effort.

First, here’s why you need to improve your site structure.Continue Reading..