June 2017 | Mann & Co. Inc.

20 Ways to Get Your Lead Magnet Noticed

20 Ways to Get Your Lead Magnet NoticedYou’ve put a lot of time and effort into crafting an amazing eBook or whitepaper.

The only problem? You can’t seem to get anyone to download it.

But you don’t want your effort to go to waste.

Not to worry – the problem may not be with the offer itself. But you may need to draw more attention to the lead magnet so your website visitors actually see it.

Here are 20 ways to get people to take notice.Continue Reading..

Win Back Unsubscribers with Personalized Direct Mail

Win Back Unsubscribers with Personalized Direct MailPeople unsubscribe from email lists every day, for a variety of reasons.

However, you can’t help but think, if they were so interested in the content, why did they decide to unsubscribe?

Unsubscribers aren’t something to be taken personally. I know it can still feel demoralizing at times to see people leave your list.

After all, there is always money in the list.Continue Reading..