May 2017 | Mann & Co. Inc.

How to Create Your First Lead Magnet Campaign

How To Create Your First Lead Magnet CampaignIf you’re looking to generate more leads from your website, you should initiate a lead magnet campaign.

A lead magnet is an opt-in bribe. It can be a free whitepaper, eBook, report, consultation, coupon, or something else your readers would find valuable.

Your goal is to get your visitors to sign up for your opt-in offer so you can add them to your email list.

Once they’re in your database, you can nurture them to where they’re ready to buy. There’s a good chance people coming to your website for the first time won’t be ready to buy the moment they arrive. But if you follow up with relevant messages, they may become a client down the line.Continue Reading..

20 Ways to Capture Website Leads via Email

20 Ways to Capture Website Leads via EmailEvery business needs sales to stay afloat and grow. But most of your website visitors won’t be ready to buy the moment they arrive on your site.

Some marketers take that to mean they should push harder, but that could end up working against you.

Instead, you want to offer your visitors a way to say “yes” to you without making a significant financial commitment.

Getting them on your email list should be a top priority. As cliché as it might sound, there is money in the list. Getting them on your list helps you move them down your funnel.

If you have a process for nurturing your leads, answering their objections, providing them with reviews and comparisons, giving them the information they need to make a buying decision, you’ll see more success with the leads you’ve collected.

Here are 20 ways to capture your website leads.Continue Reading..