March 2017 | Mann & Co. Inc.

Digital Lead Generation: You Get What You Pay For

Digital Lead Generation: You Get What You Pay ForDigital lead generation is fast becoming a go-to strategy. However, both digital and traditional marketing channels can drive business results.

Is there a difference between the two? Is one more effective than the other?

When it comes to lead generation, what tools or channels produce the best results? What role does lead nurturing play?

With digital lead generation, you get what you pay for. Let’s compare and contrast digital marketing and traditional marketing to get to the core of the matter.Continue Reading..

PDF on Demand as a Marketing Tactic

PressocupPDF on Demand is a tool marketers use to connect with their prospects and customers to deliver a more relevant and personalized experience.

Personalization has fast become a buzzword in the online marketing world.

Tailoring your content, products, and even your lead generation funnel to your leads and customers enhances their experience, which increases their loyalty. It allows you to develop a long-term relationship with them, which can also lead to increased Customer Lifetime Value.

PDF might seem like a more traditional marketing tactic, but it can also work well with print and digital marketing efforts.

Here is how you can use it as a marketing tactic.Continue Reading..

How to Create a Benchmark for Your Small Business ROI

How to Create a Benchmark for Your Small Business ROIIn small business, it’s essential for you to measure your return on investment (ROI).

If you don’t know where your time and resources are going, and how they are generating business, you have no way to determine how effective your efforts are.

Creating a benchmark allows you to measure where you are against where you were, as well as where others are. It makes it easy for you to monitor the fluctuations your business goes through from one month to the next.

Fluctuation is normal, and nothing to be afraid of. But if you’re consistently trending downward for too long, you know it’s time to make some adjustments.

In any case, here are steps you can take to create a benchmark.Continue Reading..