October 2016 | Mann & Co. Inc.

The Best Webinar Plugins for WordPress Sites

The Best Webinar Plugins For WordPress SitesWhether you have a dedicated marketing team, or you handle it all of your promotion yourself, coordinating and executing your strategy can feel overwhelming at times.

It is where delegating, automating, and systematizing often become important vignettes to explore. Especially if there are things you aren’t good at or don’t like to do, and there are people on your team that is equipped to handle them.

Of these three methods for making your task load more manageable, automation is one of the best tools for reducing your direct involvement. It is in spite of the fact that many things aren’t ever truly “hands-off.”

If you’re using webinars to convert leads, for example, utilizing the right plugins can make your life much simpler. Especially when you think about the fact that webinars have to be organized and promoted and your content has to be high quality and relevant for your audience.

Here are some of the best webinar plugins for WordPress that will have you breathing a sigh of relief.Continue Reading..

Content Marketing Personas – What You Need to Know

content marketing personasContent marketing is a strategy. And when a strategy is not executed in a coordinated way – and if you don’t adapt to changes as they present themselves – it will fail. Enter: content marketing personas.

That, in essence, is why content marketing plans sometimes don’t produce the results we think they should. We’re not monitoring how our audience is responding to us and adapting our messaging to become or remain relevant to them.

The reality of just about any content marketing program is that you’re not going to be appealing to only one kind of person. Inevitably, you will attract those outside of the scope you initially planned for.

Defining content marketing personas will put you in touch with your audience and what transformation you want to begin to initiate with them. That will lead to the development of strategic content that gets results. Here’s what you need to know about personas.Continue Reading..

How to Kill off Your PPC – Horror Stories

How To Kill Off Your PPC – Horror StoriesWith pay-per-click (PPC) advertising, you can quickly start driving more traffic to your site and get people to buy. That, at least, is the promise that many marketers are making.

And to be fair, a properly crafted ad strategy can help you cut through the noise and get more attention for your product, service, or event. But things can and do go wrong, and a significant number of ads fail to accomplish their intended goal.

Typically, we’d be looking at best practices to help you succeed in your advertising. But as they say, there’s more to be learned from someone’s failures than their successes. So here are three examples of companies that failed at PPC. Here’s how to kill off your PPC and waste money on advertising.Continue Reading..

5 of the Worst Email Marketing Tools Ever

5 of the Worst Email Marketing Tools Ever

Everywhere you go, people are talking about the value and effectiveness of email marketing. In general, it’s true. Email marketing can help you achieve a variety of different goals, whether it’s content promotion, lead nurturing, sales, or cart abandonment sequences.

But depending on the campaign and the tools you’re using to send it, email disasters can occur.

Here’s a rare look into five of the worst email marketing tools ever. Continue Reading..