September 2016 | Mann & Co. Inc.

How PPC & Marketing Automation Work Together

How PPC & Marketing Automation Work TogetherPay-per-click (or PPC) platforms typically provide you with a considerable amount of data about your campaigns. But is this the best way to track and measure ROI?

One of the realities of PPC is that Facebook, Google, and other companies want you to spend money with them. So if you fire up a campaign and go with all of the default settings, your campaign will be anything but optimized. The performance will be subpar.

If you’re thinking about bang-for-buck, you need to connect your PPC accounts with your marketing automation platform. Interested in finding out how this works? Let’s take a look.Continue Reading..

Webinar Etiquette – How Many Emails to Send and When

webinar planningAre you using webinars to promote your business and products?

If not, you should consider using them as part of your sales funnel. They are powerful tools for 1) nurturing leads, and 2) converting prospects into customers.

But how many emails should you send before a webinar? When should they go out?

In today’s noisy online environment, timing is critical. Let’s take a look at how to put together an invitation strategy that works.Continue Reading..

The Differences Between PPC & Content Promotion

Illustration of PPC and Content PromotionIf you’ve been marketing online for any length of time, you’re likely aware of PPC and content promotion/amplification networks already.

But when most people think of advertising online, their mind immediately turns to ads seen in the search results on Google.

That’s a good example of a Pay-Per-Click (or PPC) ad campaign. As an advertiser, you can pay to increase your visibility for specific keywords.

But this isn’t the only type of advertising available online. You can also use content promotion/amplification to boost the exposure of articles and content pieces.

So what are the differences between PPC and content promotion/amplification? Let’s take a look.Continue Reading..

The Difference Between Email Marketing & Direct Mail

The Difference Between Email Marketing & Direct MailThe world of marketing can sometimes be a little confusing. Today, thanks to the internet and mobile devices, there are more channels through which you can promote your business than ever before.

Online, there’s social media, advertising, SEO, email, among many others. Offline, there’s signage, word-of-mouth, telesales, direct mail, just to name a few.

More and more companies are integrating their online and offline marketing efforts. It is wise, especially when you consider the different ways your target audience can discover and interact with you.

In this post, we’re going to take a look at the difference between email marketing and direct mail.Continue Reading..