August 2016 | Mann & Co. Inc.

The Difference Between SEO & PPC

The Difference Between SEO & PPCThe online marketing space is filled with proprietary acronyms and terminology. These can be confusing waters to navigate until you familiarize yourself with the seas and the ship.

SEO stands for Search Engine Optimization, which is the process of making your site more discoverable in search engines. PPC stands for Pay-Per-Click, which is an advertising model that directs traffic to your site when your ad is clicked.

From the surface, the two strategies look very different. But this doesn’t mean they can’t work together synergistically.

Let’s explore the difference between SEO and PPC.Continue Reading..

5 Ways to Close the Gap on Email Open Rates

5 Ways to Close the Gap on Email Open Rates

We’ve all heard of stats like this one proving how effective email marketing is:

Email is 40 times more effective at acquiring new customers than Facebook or Twitter (stat via Campaign Monitor).

But what if your open rates are low? What if you aren’t getting any clicks or engagement? What do you do when you seem to be losing subscribers every single week? It is the dark side of email not too many people are talking about.

But don’t worry – you’re not alone. Closing the gap on your email marketing open rates is something most, (if not all) marketers have to do at one point or another.

Here are five ways to get those open rates back up.Continue Reading..

9 Ways to Increase Open Rates with Email Marketing

9 Ways To Increase Your Open Rates With Email MarketingIt might be a cliché, but it’s true – there is money in the list.

According to OutboundEngine, email marketing yields an average 4,300% return on investment for businesses in the United States.

But, how do you get your emails read? How do you ensure maximum engagement?

In this post, we’ll explore nine ways to increase your open rates with email marketing.
Continue Reading..

How to Blend PPC & Inbound Marketing

Online Marketing and ppc concept. Inbound marketing online promotion traffic concept internet bisiness and advertising icons. For website graphics, mobile apps, web page layout design.Is it possible to blend your PPC advertising campaigns with your inbound marketing strategy?

Traditionally, when you think of advertising, there was often an element of “push” to it. Meanwhile, inbound marketing is a formula for attraction – creating value and earning trust with your audience with worthwhile content. At first glance, the two strategies may appear to be at opposite ends of the spectrum.

But the two can play well together. You just need to be deliberate about how you set it up. Here’s how to blend PPC and inbound marketing.Continue Reading..

How Marketing and Social Media Go Hand in Hand

How Marketing and Social Media Go Hand in HandHow is social media integrated with your overall marketing strategy?

This is an important question to ask because depending on how you’re treating social, there could be a significant disconnect between the effort you’re putting forth and the results you’re getting (or not getting).

Some companies choose to focus exclusively on social media for their marketing. For others, it’s a mere afterthought. Both extremes are detrimental to your digital strategy.

So, let’s talk about how marketing and social media go hand in hand, and why that’s important.Continue Reading..