July 2016 | Mann & Co. Inc.

How Ad Blocking Affects PPC Campaigns

How Ad Blocking Affects PPC Campaigns

Is ad blocking affecting your PPC campaigns?

Ad blocking has become an ever-popular feature when it comes to people searching the Internet, especially on their mobile devices. In June 2015, there were just under 200 million monthly users of ad blocking technology. This can have a significant impact on your business’ PPC campaigns.

What is Ad Blocking

Ad blockers, sometimes known as content blockers, are software programs that stop ads from being displayed on a website. Generally speaking, ad blockers are browser add-ons. There are different ones for each web browser.

There are dozens of ad blocking options to choose from. The most popular are AdBlock Plus, but there are others offered by both large and small companies.Continue Reading..

5 Direct Mail Campaigns That Still Work Incredibly Well

5 Direct Mail Campaigns That Still Work Incredibly Well

Could a handwritten note be part of your next direct mail campaign?

Direct mail campaigns are still effective at marketing your business. They create a physical reminder of your business, its products/services, and ethics. The easier it is for your prospects and leads to remembering you, the faster they will complete their journey through your sales funnel.

The question is, what direct mail campaigns will work for your business and attract your target audience? Here are five options that work incredibly well for you to try:Continue Reading..

How to Target Your Marketing by Segmenting Your B2B Leads

How to Target Your Marketing by Segmenting Your B2B Leads

If you want to be successful at marketing, you need to be good at segmenting your leads. This helps you to know which products to sell to which prospects, and what information will support your efforts. This can make your sales teams more successful, shorten purchasing journeys and increase revenue values.

For B2B businesses, there are several challenges. One is knowing that B2B marketing is different in some ways than B2C marketing. Some of the differences are listed below:Continue Reading..

How to Use Direct Mail to Get More Referrals

How to Use Direct Mail to Get More Referrals

Word of mouth or referrals is still one of the most effective marketing channels for your business. Peer information is very valuable to other consumers. They trust recommendations from fellow consumers more than they do from businesses.Continue Reading..