Ad blocking has become an ever-popular feature when it comes to people searching the Internet, especially on their mobile devices. In June 2015, there were just under 200 million monthly users of ad blocking technology. This can have a significant impact on your business’ PPC campaigns.
What is Ad Blocking
Ad blockers, sometimes known as content blockers, are software programs that stop ads from being displayed on a website. Generally speaking, ad blockers are browser add-ons. There are different ones for each web browser.