June 2016 | Mann & Co. Inc.

7 Ways to Drive Business Doing Content Marketing

7 Ways to Drive Business Doing Content Marketing

Content marketing is still one of the most effective ways you can drive business. Research has shown that those participating in regular content marketing activities will increase qualified leads and generate more sales.

Some fail to see how content marketing can help. Here are seven ways content marketing can support your business in building leads and generating sales:Continue Reading..

How to Follow-up With Conference Leads Using Direct Mail

How to Follow-up With Conference Leads Using Direct Mail

Conference and trade show leads can be very effective and deliver a significant revenue to your business. However, you have to ensure that you follow-up on those leads correctly, or you might lose out on the opportunity to convert them into customers.

Most companies will only use email to follow-up on leads. But this doesn’t differentiate them from those who also send a follow-up direct mail piece.

Another error made by following up with leads is that the same generic message is sent to everyone. Savvy marketers know that personalization and segmentation make the messaging much more compelling and effective.

Here are a few strategies you can use when sending direct mail to follow up with your conference leads:Continue Reading..

5 Types of Calls-to-Action to Use with Print Marketing

5 Types of Calls-to-Action to Use with Print Marketing

Direct mail and print marketing are still effective ways for you to engage your target audience. However, the challenge is getting them to read it and then taking some form of action. This is the ‘call-to-action‘ or CTA.

With print, there are five popular calls-to-action. Knowing all of them is important when developing your content to ensure that you are using the right one depending on your marketing objectives. Here they are:Continue Reading..

How to Use Direct Mail to Increase Website Traffic

How to Use Direct Mail to Increase Website Traffic

Just because you are deciding to run a direct mail campaign doesn’t mean that the prospect has to stay offline.

There are many ways you can entice your prospects to make the move from offline to online. All that is required is that you have an intriguing message and a clear call-to-action.

So what are some good direct mail options to drive more people to your website?

Here are a few suggestions for your next campaign:Continue Reading..