May 2016 | Mann & Co. Inc.

7 Ways Content Marketing Can Drive Business

7 Ways Content Marketing Can Drive Business

Content marketing is one the best ways to develop qualified leads and drive sales over the long term. If you haven’t already, now is a perfect time to start.

So, how can you use content marketing to drive business? Here are seven ways:

1. Use Storytelling

Storytelling is one of those trends that will continue to grow in importance. From blog posts based on events to downloadable case studies to help build email marketing lists, content will be centered around a story more often in the future.Continue Reading..

5 Reasons You Need Marketing Automation

5 Reasons You Need Marketing Automation

Marketing is one of the essential activities for running a successful business. Without it, you can’t hope to attract prospects, educate them about your services/products, or convert them into customers. That is why so many business owners like to keep their finger on the pulse and manually orchestrate their marketing, sending out campaigns, monitoring results and seeing who needs to be contacted.

However, manual marketing, while having advantages, isn’t always the best solution. Automation has several benefits that can make marketing a business easier and bring in customers.Continue Reading..

How to Use Trigger Events For Direct Mail Marketing

How to Use Trigger Events For Direct Mail Marketing

Direct mail is an effective way to market to your target audience. It provides a tangible reminder of your brand and helps them move onto the next stage of the sales cycle. With the right campaign, you can grow your customer base and generate significant revenue.

The only problem is that direct mail is less effective when it is used blindly, or when the campaign is not targeted. However, results can be improved when you combine direct mail with trigger events to be initiated online, or offline.Continue Reading..