December 2015 | Mann & Co. Inc.

Long-Term vs. Short-Term Lead Generation Campaigns

Long-Term vs. Short-Term Lead Generation Campaigns

Whatever path your prospects take, they should always be part of a lead generation path.

Companies are often looking at how they can bring in customers immediately with short-term lead generation campaigns. It is not always the best strategy. Sometimes you have to employ long term lead generation campaigns for better results, with particular customers.

Research has found that the number of interactions for customers to convert from newly introduced prospects to customers is increasing. 80% of prospects require 5 to 12 touch points to convert into a customer. However, this doesn’t mean you should only concentrate on long term channels. The research also shows that 20% of customers are still converting with four or fewer interactions. These can be highly valued customers as their customer acquisition costs can be lower than those that require extensive marketing campaigns.Continue Reading..

Do You Know What Your Sales Funnel Looks Like?

Do You Know What Your Sales Funnel Looks Like?

Knowing your sales funnel can help you close more deals.

When you are running a business, generating new customers is all about leading them through your sales funnel, which requires you to know a lot of information. It includes the marketing touchpoints in the funnel, the actions that need to be taken by the prospect and the ‘end game plan.’

There are several benefits of knowing all this information. So, what are the advantages of knowing what your sales funnel looks like and how can you define it to make it more effective?Continue Reading..

5 Rules For Mobile Email Marketing

5 Rules For Mobile Email Marketing

Ensuring that your email marketing campaigns are suitable for mobile is not a luxury. More than half of all emails are now opened on a mobile device first, but without the proper development, they aren’t as effective and often end up negatively influencing the customer. Ignoring this isn’t an option. For the last decade, email has been the highest ROI digital sales channel for businesses and marketers. For every $1 a company invests in email marketing, $38 is returned. The companies with the best returns do mobile email as well.

Mobile devices can’t correctly render sophisticated email designs because they don’t have the graphics or the memory. However, there are ways you can improve your email design for them. Here are the five rules:Continue Reading..

3 Direct Mail Strategies When Using Marketing Automation

3 Direct Mail Strategies When Using Marketing Automation

Could direct mail help your online marketing automation?

There is a lot of talk these days about marketing automation. However, it mostly focuses on online marketing activities of a business. While a lot of activity happens online, it isn’t the only route for prospects to begin their purchasing path. And for this, you might need to get off the computer and interact with your prospects using other marketing channels.

Another consideration is how many interactions, or touch points it takes to convert a prospective client. Only 2% of customers converted with one interaction, while 80% convert after their fifth and before their 12th communication.Continue Reading..

10 Stats Showing the Importance of Email Marketing

10 Stats Showing the Importance of Email Marketing

Why is email marketing so effective?

Email marketing is an important part of your online sales process. Businesses that rely on email marketing can often find that they are generating leads at a greater rate and cheaper cost than those relying on more aggressive tactics. Here are ten statistics to demonstrate its importance to your business.Continue Reading..