Companies are often looking at how they can bring in customers immediately with short-term lead generation campaigns. It is not always the best strategy. Sometimes you have to employ long term lead generation campaigns for better results, with particular customers.
Research has found that the number of interactions for customers to convert from newly introduced prospects to customers is increasing. 80% of prospects require 5 to 12 touch points to convert into a customer. However, this doesn’t mean you should only concentrate on long term channels. The research also shows that 20% of customers are still converting with four or fewer interactions. These can be highly valued customers as their customer acquisition costs can be lower than those that require extensive marketing campaigns.Continue Reading..