Most of the time, your prospects aren’t active in your sales cycle. They are sitting there, minding their own business, looking at products and services that aren’t related to yours. They might be receiving your email marketing campaigns, reading your blog content, or interacting with you over social media. However, at that moment, they are just inactive.
Then there is a sudden flurry of activity from the prospect, and they move through your sales cycle very quickly. Before you know it, they’ve bought your product.
What causes this to happen? How can you use this within your marketing automation to help you generate more sales and speed up the process?Continue Reading..