One of the most significant problems for online businesses is not always how to get the customer to the brand, but how to get them to complete their purchases. Shopping cart abandonment can be a significant barrier to successfully making sales.
There are ways for your online business to entice those customers back to your store to complete the order. These strategies include automatically sending a follow-up email where you remind a customer what they’ve recently put into their cart but have not purchased. But for these strategies to be successful, you need to know precisely why your customer has abandoned the cart.