In today’s marketplace, there is a significant move towards marketing automation software to help businesses manage their campaigns. These can offer great benefits such as combining many marketing tasks in one platform, more detailed reports, and minute-by-minute result analysis.
However, there are those who have become frustrated as well. It can make for an unhappy experience, where different departments blame each other, and at some point, they may switch off their software and go back to more traditional methods of running and monitoring their marketing. For some, this might seem like a good idea, but it does remove the excellent benefits that marketing automation offers.