September 2015 | Mann & Co. Inc.

Frustrated with Your Marketing Automation Software?

Frustrated With Your Marketing Automation Software?

In today’s marketplace, there is a significant move towards marketing automation software to help businesses manage their campaigns. These can offer great benefits such as combining many marketing tasks in one platform, more detailed reports, and minute-by-minute result analysis.

However, there are those who have become frustrated as well. It can make for an unhappy experience, where different departments blame each other, and at some point, they may switch off their software and go back to more traditional methods of running and monitoring their marketing. For some, this might seem like a good idea, but it does remove the excellent benefits that marketing automation offers.

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7 Lead Scoring Best Practices For Growing Businesses

7 Lead Scoring Best Practices For Growing Businesses

If you want a successful sales funnel within your business, you need to make sure that you develop your leads correctly. It requires you to have a robust lead scoring system that accurately tells you where in the purchasing path a lead is, promptly. If you don’t know when a lead is ready to speak to your sales team, you will miss the opportunity or annoy them.

So how can you score your leads to ensure they are willing to speak to a member of your sales team? Here are some of the best practices.Continue Reading..

Are You Looking at Lifetime Value?

Are You Looking at Lifetime Value?

When it comes to your business’ long-term financial success, the initial order is nowhere near as important as their lifetime value.

However, some sales and marketing teams don’t consider the long-term financial value of their customers. Instead, they focus their efforts on the initial order.

What adverse effect can this have on your business? How can you change your sales team’s culture to consider the long-term financial implications?

Why is the Short Term Favored Over the Long Term?

One of the main reasons is that the larger the order, the more commission or company bonus people tend to receive. These individuals are mostly motivated by financial compensation and look to earn as much as possible from the current month.Continue Reading..

How to Create Content For Your Marketing Automation Strategy

how-to-create-content-for-your-marketing-automation-strategy

Marketing automation strategy is one of the most important aspects of your business that you should routinely be thinking about. Without a clear plan in place, you will find that your investment in marketing content will not be effective, and returns will be limited, or nonexistent.

So how do you create content for your marketing automation strategy? What do you need to consider and how can you go about being more efficient?

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10 Email Best Practices That Still Matter

10 Email Best Practices That Still Matter

Email marketing is one of the best ways to sell to your target audience. According to research, it is the third best online sales generator, with only direct visits and organic search being better. However, the effectiveness of email marketing is only possible when you use best practices.

Here are 10 of the most important email marketing best practices you should be using for your campaigns.

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