August 2015 | Mann & Co. Inc.

Marketing Automation: 15 Important Stats and Studies

Marketing Automation: 15 Important Stats and Studies

What marketing automation stats do you need to know for success?

Marketing automation is one of the best ways to reach your audience without spending a lot on staff. Also, it saves you a significant amount of time managing your marketing campaigns. Also, for your marketing campaigns to be effective, you need to have the best information to guide you in the management of the automation processes.

Certain statistics and studies can help you make the best decisions for your business so here are some of the most important stats to maximize your returns.

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5 Things to Give Away to Earn New Leads and Customers

5 Things to Give Away to Earn New Leads and Customers

What gift can you give away to get new leads?

The number of touch points (the interactions between a brand and a prospective customer) has increased since the development of the Internet. No longer are only one or two connections enough for your business to make that all important sale. Sometimes a prospective customer will interact with your brand at least eight times before making a purchase.

The problem is when a potential customer lands on your website or visits you at a trade show; there is little chance they will remember you beyond that meeting unless you provide them with a giveaway item.

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5 Challenges Startups Face When Hiring a Sales Team

5-challenges-startups-face-when-hiring-a-sales-team

When you are starting up a new venture, you will experience challenges. Some of these will probably be easy to solve such as choosing suppliers and implementing the right procedures to get the work done. But there will be barriers that are harder to answer.

One of the biggest problems startups face is hiring a competent sales team. Some commentators report that a bad sales team will lead to the business’ failure and with 90% of businesses failing within two years, bringing in customers is an essential task that must be done right.

So what are the five biggest challenges that startups have to endure in today’s modern world?Continue Reading..