You’ve put a lot of time and effort into crafting an amazing eBook or whitepaper.
The only problem? You can’t seem to get anyone to download it.
But you don’t want your effort to go to waste.
Not to worry – the problem may not be with the offer itself. But you may need to draw more attention to the lead magnet so your website visitors actually see it.
Here are 20 ways to get people to take notice.
1. Use a Popup to Promote Your Lead Magnet
In some ways, it’s the oldest trick in the book. But so long as you don’t go overboard, popups can still work. If you’re uncomfortable with popups showing up after a visitor has spent a certain amount of time on your site, at least try an exit intent popup.
2. Guest Blog
Reach a larger audience by guest blogging for a popular industry blog. Include an internal link to your landing page in the content if possible, and in the author byline if not.
3. Leverage Your Cover Art
Whether it’s Facebook, Twitter, or YouTube, you can showcase your opt-in offers using the cover art function.
4. Utilize Click to Tweets
Use Click to Tweet links in your blog posts or emails to get your audience to share your lead magnet with others.
5. Include the Web Address for Your Landing Page on Your Business Cards
Whether it’s at networking events or industry conferences, hand out your cards to people who show interest in what you do.
6. Make a Video
Create a YouTube video promoting your new lead magnet and include a link in the description.
7. Record a Podcast/Audio
It doesn’t need to be a serial podcast. You could simply record an informative audio highlighting your new offer, and upload it to places like SoundCloud, Chirbit, Clyp, and so forth.
8. Write an Article for Medium or Import an Existing Article
Medium allows you to include links to your site. Either write a fresh article, or simply import a popular story from your blog and link out to your landing page.
9. Run Facebook Ads
Facebook advertising is a popular solution for driving more attention to a lead magnet or product. Try running different campaigns to see what works.
10. Create a Resource Library
Once you have multiple offers to promote, create a resource library on your website to continually promote them.
11. Post an Attractive Image to Instagram
Build awareness on Instagram by sharing an image that puts the spotlight on your offer.
12. Bookmark Your Landing Page
Social bookmarking may seem outdated, but it can still drive huge traffic to a website or landing page. Try submitting your content to sites like StumbleUpon, Delicious, and Digg.
13. Create a Slide Deck
It could be a slide deck of your report itself, or you could create a new one to bring attention to your lead magnet. Try uploading it to sites like Slideshare.
14. Issue a Press Release
Write a press release about your offer and distribute it through a site like PRWeb.
Use a service like Outbrain to promote a popular blog post, and include a call to action at the end to download your lead magnet.
16. Leverage Influencers
If you mentioned any influencers in your lead magnet, notify them and ask them to share it.
17. Include a Link in Your Email Signature
That way, whenever you send an email, your recipients will see a link to your opt-in offer in your signature.
18. Use Bright Colors and Bold Fonts
Make your lead magnet stick out on your website by using bright colors and bold fonts.
19. Be Active in Social Media Groups
Join a few relevant groups, ask and answer questions, and if the opportunity arises, share about your lead magnet.
20. Engage in Industry Forums
Go where your target audience is. Again, ask and answer questions and be helpful. Perhaps include a link to your lead magnet in your signature.
It requires effort to write, design, and publish a valuable lead magnet for your audience, and you can achieve huge results with your list-building efforts, even with a single offer. Start promoting, and keep promoting to grow your subscriber list.
Are you using any of the above strategies to promote your lead magnet? What’s working for you?
Let us know in the comments.