Every business needs sales to stay afloat and grow. But most of your website visitors won’t be ready to buy the moment they arrive on your site.
Some marketers take that to mean they should push harder, but that could end up working against you.
Instead, you want to offer your visitors a way to say “yes” to you without making a significant financial commitment.
Getting them on your email list should be a top priority. As cliché as it might sound, there is money in the list. Getting them on your list helps you move them down your funnel.
If you have a process for nurturing your leads, answering their objections, providing them with reviews and comparisons, giving them the information they need to make a buying decision, you’ll see more success with the leads you’ve collected.
Here are 20 ways to capture your website leads.
1. Place an Opt-In Form in Your Header
There are a few strategic places you can put opt-in forms on your website to collect emails, and we’ll be looking at each of them.
The first is your header. As it has often been said, the most valuable information on your website should be above the fold. Including an opt-in form in your header ensures that your visitors see it.
But you don’t necessarily want it to be the only thing they see. For instance, if you’re creating quality content for your industry, and you’re asking people to sign up to receive updates, then make sure they can see the kind of content you create!
2. Place an Opt-In Form in Your Sidebar
This is the expected place for an opt-in form. The sidebar is prime real estate for offers you want your visitors to see and act on.
But sometimes that can also be the problem, because your visitors may develop “sidebar blindness” over time. If every site they go to has offers there, they might tune out after a while.
This is still a good place to put a signup form, and you can also use widgets that stay in view, even as visitors scroll down to read your content. Sticky Menu (or Anything!) on Scroll for WordPress is a good example.
3. Place an Opt-In Form in Your Footer
Contrary to what you might think, the footer can be a perfect place to put a signup form.
The logic is simple. Many website visitors simply scan content instead of reading it in its entirety, eventually arriving at the footer area of the page.
The same can be said for when they’re reading a blog post. After they’re done reading, they’re asking themselves, “what’s next?” And, they might not scroll back up! So, having an opt-in form in your footer ensures that you’re capturing them before they leave your site.
This is also why it’s a good idea to…
4. Place an Opt-In Form at the End of Blog Posts
Again, if you only have signup forms in your header or sidebar, you might end up missing out on some conversions. Placing an opt-in at the end of your blog posts ensures there’s a way for people to keep getting great content from you before they forget about you entirely.
We’ve said it already, but it’s worth mentioning again – people are looking for things to do after they’re done reading a blog post. So, give them next steps. Don’t disappoint.
5. Put an Opt-In Offer on Your About Page
Another place you shouldn’t ignore is your about page. After reading about who you are and what you offer, visitors may be more inclined to sign up to receive updates from you. Remember to place a signup form on your about page, and if it’s unusually long, put multiple forms on the page.
6. Create an Opt-In Offer
If you have something people want, there’s a better chance they’ll sign up for your email list.
Opt-in offers have been around for a long time, but they still work. Whether it’s a free report, eBook, whitepaper, or audio, giving something away in exchange for an email is common practice and a good way to convince people to sign up.
7. Use Popups (Sparingly)
Marketers and website owners sometimes cringe at the idea of putting popups on their website. But here’s the thing – they work quite well.
In the early days of the internet, popup overuse became an issue, and the pendulum swung the other way. Today, popups are back in full swing.
But this isn’t an invitation to clutter up your site with dozens of popups. This is not useful for the user. Use them sparingly, and you will find success.
8. Implement a Welcome Mat
A welcome mat is essentially a screen takeover. It loads when a visitor comes to your website (or at a time you’ve specified), and it essentially turns any page into a landing page.
Visitors can still choose to close the welcome mat and not opt-in, but if you give them a compelling reason to sign up, this tool can boost your subscriptions.
Sumo is a great app for implementing a welcome mat, as well as other types of capture forms on your website.
9. Encourage Visitors to Fill Out a Survey on Your Website
In practice, this should work much like an opt-in offer does. You still want to offer the visitor a reward for filling out the survey and make it apparent what that is. A survey can be a fun way to engage your visitors, get to know them better, and obtain their email address.
Just don’t ask too many self-serving questions, as the more form fields there are, the less likely your visitors are to fill out the form and submit it.
10. Get Your Visitors to Sign up for a Free Trial
This isn’t necessarily something you would offer unless you’re running a SaaS company, or if your business is based on software.
But a free trial is a good way to obtain personal information from your leads. If your software tool is well-matched to their needs, they’ll be more likely to sign up to give it a try. Then, you can follow up with them to see if they’re finding your app helpful.
11. Create an Affiliate Program
If you sell products of any kind, physical or digital, you could be getting your visitors to promote them for you. The benefits are obvious. You can gain more exposure for your products, and your affiliates can earn commissions off every sale.
From ConvertKit and Bluehost to Elegant Themes and Leadpages, most established businesses have affiliate programs. Bloggers, podcasters, and internet marketers often sign up in droves, especially if they can earn good commissions on it. Give your visitors an opportunity to become a partner.
12. Capture Leads with Your Videos
If you’ve been creating video content for your business, you already know how valuable this type of content is. But have you ever asked yourself whether there’s a way to encourage more signups from people who watch your videos?
Fortunately, there is a way. A few years ago, many marketers were taking advantage of Leadplayer. This software no longer exists. However, there is an alternative called WP Lead Player. It can not only help you place strategic call-to-actions in your videos to gain more subscribers, but it can help you convert more sales.
13. Build More Landing Pages
Landing pages are considered difficult to build and maintain by many marketers. But they don’t need to be. First, you can quickly build them using a tool like Leadpages. Second, by limiting your focus to one offer per landing page, and eliminating your navigation menu from the page, you can significantly increase your results.
More landing pages mean more ways to promote your offers, more campaigns you can run, and most of all, more subscribers.
14. Email Gate Valuable Content
Use a plugin like Elegant Theme’s Bloom to email gate content. This is where visitors must enter their email address to gain access to your full guide. You could, for instance, allow them to read 50% of the article, and then email gate the rest. After entering their email, they can proceed to read the remainder of the guide.
15. Encourage Referrals
Offer discounts or a coupon to visitors who refer their friends to your business. Ask for their email address upfront so you can send your discount code to them.
16. Give Away a Product Catalog
Create a product catalog, either physical or digital, and give your visitors the opportunity to download it. Ask for their email address (and physical address if applicable), and send them their free catalog. This is a great strategy because, in addition to emails, you can also generate sales.
17. Encourage Your Visitors to Get a Free Quote
If you’re a service-based business, estimates on each job can vary. Get your visitors to contact you for a free quote. Use a landing page to encourage signups (get visitors to tick a box indicating they want to receive future communication from you).
18. Offer a Special Deal to New Subscribers
Create an enticing initial offer for new subscribers. This will get their attention, whether it’s free shipping, a discount, coupon, free trial, or a demo product. Again, use a landing page to gather interest.
19. Ask for Testimonials
Ask for testimonials and let your visitors know they will be featured on your website. So, for example, you could ask customers to send you testimonials by email, and let them know you’ll be putting the best ones on your homepage.
20. Use Hello Bar to Ask for Emails Site-Wide
This is a similar strategy to placing an opt-in form in your header, except with the assistance of a powerful tool. Hello Bar allows you to measure how well your call to action is converting, and you can even run A/B split tests to determine what works best. You can keep tweaking and optimizing to your heart’s content.
Don’t promise anything you can deliver on. If people opt in to receive an eBook, you need to send them that eBook right away. If you’re offering a discount code, they should see it pop up in their inbox after signing up. This process can all be automated, but test to ensure your visitors are getting what you promised them.
Are you using any of the above strategies to grow your email list? Are there any other ways to increase conversions on your website?
Let us know in the comments below.